Screenvision Conquers the New York DMA and Significantly
Bolsters Coverage in the Northeast Corridor
Paris, New-York, September 24, 2002 - Screenvision, a joint
venture between Carlton Communications Plc and Thomson multimedia
(NYSE: TMM; Euronext:18453), announced today that it has acquired
the US operations of Val Morgan, a division of Television Media
Services. The acquisition positions Screenvision as the industry
leader, with a 54 percent market share of rolling stock commercials
that accounts for the majority of national revenue in the cinema
Screenvision's screen count increases by 1,750 screens, giving
the company 13,500 of the 25,000 screens in the United States
that currently show rolling stock commercials. These screens are
located in virtually every DMA in all 50 states.
"As a result of this acquisition, Screenvision can now deliver
significantly increased penetration in important advertising markets
like New York and Boston," said Screenvision Inc. Chief Executive
Officer Matthew Kearney. "With a 54 percent market share
of rolling stock commercials nationwide, Screenvision is in a
unique position to offer this high impact medium nationwide,"
Screenvision now represents 62 percent of the market in the critically
important New York DMA (Demographic Market Area), which boasts
the country's highest grossing box office figures.
The deal significantly bolsters Screenvision's coverage in the
Northeast Corridor, including Boston, Philadelphia, Washington
D.C., Hartford, CT and Providence, RI. Joining Screenvision's
national exhibitor network for rolling stock commercials are Malco
with 247 screens, Clearview with 288 screens, and Hoyts with 920
screens, as well as numerous local/regional exhibitors.
Complementing its expansive rolling stock network, the company
now offers an exclusive network of 8,000 screens for national
advertisers who want to maximize brand exposure via on-screen
slide advertising before the house lights go down. "The regional
expertise of Val Morgan's sales staff will greatly complement
our current regional and national sales strategies," said
Kearney. "We look forward to leveraging the local/regional
selling potential in markets where they have been most profitable."
The Val Morgan acquisition is one of several major expansions
for Screenvision in the past three months. In June, Screenvision
announced the extension of its network to include cinema advertising
interests in European countries as a result of a newly acquired
joint venture between parent companies Carlton and Thomson.
Further solidifying its competitive position, Screenvision recently
inked long-term on-screen advertising contracts with Loews Cineplex
and Carmike Cinemas, two major US exhibitors with screen counts
of 1,523 and 2,264, respectively. These long-term contracts cement
Screenvision's broad DMA penetration abilities: 74 percent of
Loews Theatres are in the country's Top 10 DMAs, while Carmike
brings 304 theatres in small to mid-sized communities throughout
Screenvision, a joint-venture between Carlton Communications plc
(LSE: CCM) (NASDAQ: CCVTVY) and Thomson multimedia (Euronext:
18453) (NYSE:TMS), is a leading provider of video (and enabling)
technologies, systems, finished products and services to consumers
and professionals in the entertainment and media industries. Screenvision
provides cinema marketing solutions to its advertising clients
through on-screen sight, sound, and motion (Cinema Spots), still
image advertising (Cinema Slides), and in-theatre promotional
opportunities (Cinema Extensions). With exclusive access to 13,500
screens including Loews Cineplex, Carmike Cinemas and Cinemark,
Screenvision is the largest national network in the United States.
Screenvision's network offers the deepest market penetration in
the cinema advertising industry covering 95 percent of all US
DMAs that represent 99 percent of all Nielsen TV households. The
company's client roster includes numerous high-profile consumer
brands in a wide variety of industries including automotive, electronics,
media and retail. Screenvision has offices in New York, Chicago,
Detroit, San Francisco and Los Angeles.