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Screenvision's Market Share Grows To 54 Percent With The Acquisition of Val Morgan's United States Operations
 

Screenvision Conquers the New York DMA and Significantly Bolsters Coverage in the Northeast Corridor

Paris, New-York, September 24, 2002 - Screenvision, a joint venture between Carlton Communications Plc and Thomson multimedia (NYSE: TMM; Euronext:18453), announced today that it has acquired the US operations of Val Morgan, a division of Television Media Services. The acquisition positions Screenvision as the industry leader, with a 54 percent market share of rolling stock commercials that accounts for the majority of national revenue in the cinema advertising industry.

Screenvision's screen count increases by 1,750 screens, giving the company 13,500 of the 25,000 screens in the United States that currently show rolling stock commercials. These screens are located in virtually every DMA in all 50 states.

"As a result of this acquisition, Screenvision can now deliver significantly increased penetration in important advertising markets like New York and Boston," said Screenvision Inc. Chief Executive Officer Matthew Kearney. "With a 54 percent market share of rolling stock commercials nationwide, Screenvision is in a unique position to offer this high impact medium nationwide," he said.

Screenvision now represents 62 percent of the market in the critically important New York DMA (Demographic Market Area), which boasts the country's highest grossing box office figures.


The deal significantly bolsters Screenvision's coverage in the Northeast Corridor, including Boston, Philadelphia, Washington D.C., Hartford, CT and Providence, RI. Joining Screenvision's national exhibitor network for rolling stock commercials are Malco with 247 screens, Clearview with 288 screens, and Hoyts with 920 screens, as well as numerous local/regional exhibitors.

Complementing its expansive rolling stock network, the company now offers an exclusive network of 8,000 screens for national advertisers who want to maximize brand exposure via on-screen slide advertising before the house lights go down. "The regional expertise of Val Morgan's sales staff will greatly complement our current regional and national sales strategies," said Kearney. "We look forward to leveraging the local/regional selling potential in markets where they have been most profitable."

The Val Morgan acquisition is one of several major expansions for Screenvision in the past three months. In June, Screenvision announced the extension of its network to include cinema advertising interests in European countries as a result of a newly acquired joint venture between parent companies Carlton and Thomson.

Further solidifying its competitive position, Screenvision recently inked long-term on-screen advertising contracts with Loews Cineplex and Carmike Cinemas, two major US exhibitors with screen counts of 1,523 and 2,264, respectively. These long-term contracts cement Screenvision's broad DMA penetration abilities: 74 percent of Loews Theatres are in the country's Top 10 DMAs, while Carmike brings 304 theatres in small to mid-sized communities throughout 35 states.

About Screenvision
Screenvision, a joint-venture between Carlton Communications plc (LSE: CCM) (NASDAQ: CCVTVY) and Thomson multimedia (Euronext: 18453) (NYSE:TMS), is a leading provider of video (and enabling) technologies, systems, finished products and services to consumers and professionals in the entertainment and media industries. Screenvision provides cinema marketing solutions to its advertising clients through on-screen sight, sound, and motion (Cinema Spots), still image advertising (Cinema Slides), and in-theatre promotional opportunities (Cinema Extensions). With exclusive access to 13,500 screens including Loews Cineplex, Carmike Cinemas and Cinemark, Screenvision is the largest national network in the United States. Screenvision's network offers the deepest market penetration in the cinema advertising industry covering 95 percent of all US DMAs that represent 99 percent of all Nielsen TV households. The company's client roster includes numerous high-profile consumer brands in a wide variety of industries including automotive, electronics, media and retail. Screenvision has offices in New York, Chicago, Detroit, San Francisco and Los Angeles.

Contacts:

Nicole Walsh
Magnet Communications
Tel: 909-272-1888
E-mail:
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