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Operating new TV services

 
With its leadership position in digital decoders, DVD, and others multimedia products, Thomson multimedia intends to accelerate the development of plate-forms that deliver entertainment and information services into the home.

The television set is becoming a portal that enables access to a large selection of personalized content and services with which the consumer can interact. These developments are opening great markets with high potential and in which Thomson multimedia is involved through its New Media Services Strategy.

Thomson multimedia have become a key player in electronic program guides. With the multiplication of television channels, electronic program guides have become essential. To develop these new services, Thomson multimedia have join forces with Gemstar. Thomson multimedia holds a 5% stake in Gemstar and the two partners have established a joint venture, @TV MEDIA to sell advertising on the millions of electronic program guides viewed each day. At the end of 2000, in the United States, over 4 million TV sets were already equipped with electronic program guides.

In Europe, Thomson multimedia launched the first range of interactive intelligent television sets which give access to a wide, upgradeable offer of services: THOMSON TAK interactive TV.


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Links to other sites

www.rca.com
www.thomson-europe.com
www.tak.fr



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