Thomson accents world-class RCA Scenium product launch with innovative
retail displays based on global design
Versatile Platforms Position New-Generation Advanced Television
Sets, Home Theatre Systems, Audio Products For Optimum Consumer
Indianapolis, September 26, 2002 -The THOMSON and RCA
Scenium brand of premier widescreen High-Definition color TVs,
advanced DVD players and high-performance home theatre products
will be easily identified by consumers thanks to distinctively
designed point-of-purchase (POP) displays that will be utilized
in retail stores around the globe.
"The key to acceptance of a dramatic new design and technology
concept is largely based on the comfort level that consumers have
when they first view the new products," said Jim Gatman,
Vice President - Consumer Communications and Marketing Services
Worldwide. "We feel the Scenium range of products will benefit
immensely by having a flexible display that projects the aura
of a sophisticated yet consumer-friendly breakthrough in home
Combining world-class innovation and expressive design, the RCA
Scenium line comprises widescreen integrated High-Definition rear
projection HDTV sets, widescreen projection and direct-view HDTV
monitors with built-in DVD players, stand-alone DVD players including
one with a built-in hard-drive, and versatile home theatre systems.
All are based on a globally crafted design theme and bear either
the Thomson (Europe and Asia) or RCA (Americas) brand.
"We feel the strength of the RCA Scenium retail display
design lies in its simplicity, allowing the products to stand
out on any crowded retail sales floor and providing the consumer
with a clear picture of the advantages offered by the Scenium
range," said Keri Frantom, Director of Marketing Services.
"We are providing these displays to our retailers to support
the Scenium launch. The displays also have appeal for retailers
since they provide optimum product exposure in a compact space."
Sharing a common design theme with the same look and feel for
both product and retail support materials, the displays are being
provided to Scenium retailers in support of the worldwide product
launch. In the Americas, primary distribution of the displays
is for regional dealer stores.
The display consists of a platform base that defines the required
footprint for the retail floor set-up. The backwall - a two-piece
silk-screened acrylic panel - holds a circular panel that features
the Thomson or RCA Scenium logo. The wall is adjustable up or
down, giving retailers the flexibility to maintain a height consistent
with the store environment. Included in the display is an optional,
free-standing banner stand that features the Scenium logo, graphics
and a two-sided brochure holder.
The Scenium display can accommodate a variety of products including
a 34-inch (diagonal) direct-view or 40-inch rear projection HDTV
monitor while a vertical stand with two shelves provides display
space for components such as the DVD player with hard-drive and
an advanced Dolby® Digital audio receiver. For audio demonstrations,
speakers are mounted on the circular logo panel.
The display is made primarily of heavy-gauge sheet metal painted
with an industrial coating for durability. The quick-set design
has no visible electrical cables, all of which are easily connected
to installed outlets built into the display. A screwdriver is
the only tool required for set-up.
"A world-class product line deserves a world-class display
device, and we are confident the Scenium display meets our needs
as well as those of the retailer and consumer," said Gatman.
* * *
Certain statements in this press release, including any discussion
of management expectations for future periods, constitute "forward-looking
statements" within the meaning of the "safe harbor" of the U.S.
Private Securities Litigation Reform Act of 1995. Such forward-looking
statements are based on management�s current expectations and
beliefs and are subject to a number of factors and uncertainties
that could cause actual results to differ materially from the
future results expressed or implied by the forward-looking statements
due to changes in global economic and business conditions, consumer
electronics markets, and regulatory factors. More detailed information
on the potential factors that could affect the financial results
of Thomson is contained in Thomson�s filings with the U.S. Securities
and Exchange Commission.
With sales of 10.5 billion Euros (U.S. $ 9.3 billion) in 2001
and 73,000 employees in more than 30 countries, Thomson multimedia
(Paris Euroclear: 18453) (NYSE: TMS), provides a wide range of
video (and enabling) technologies, systems, finished products
and services to consumers and professionals in the entertainment
and media industries. To advance and enable the digital media
transition, Thomson multimedia has five principal activities:
Digital Media Solutions, Displays and Components, Consumer Products,
Patents and Licensing and New Media Services. The company distributes
its products and services under the THOMSON, RCA and TECHNICOLOR
Consumer products Press Relations
Dave Arland - Tel: (317) 587-4450 (United States) -