Press releases
   > Thomson multimedia
      > 2002

      > 2001
   > THOMSON products
      > 2002

      > 2001
   > RCA products
      > 2002

      > 2001
   > Technicolor
      > 2002

      > 2001
 Press room
 Group's publications
You are in : Press > Press releases > RCA press releases > 2002
 
Thomson accents world-class RCA Scenium product launch with innovative retail displays based on global design

Versatile Platforms Position New-Generation Advanced Television Sets, Home Theatre Systems, Audio Products For Optimum Consumer Appeal

Indianapolis, September 26, 2002 -The THOMSON and RCA Scenium brand of premier widescreen High-Definition color TVs, advanced DVD players and high-performance home theatre products will be easily identified by consumers thanks to distinctively designed point-of-purchase (POP) displays that will be utilized in retail stores around the globe.

"The key to acceptance of a dramatic new design and technology concept is largely based on the comfort level that consumers have when they first view the new products," said Jim Gatman, Vice President - Consumer Communications and Marketing Services Worldwide. "We feel the Scenium range of products will benefit immensely by having a flexible display that projects the aura of a sophisticated yet consumer-friendly breakthrough in home entertainment."

Combining world-class innovation and expressive design, the RCA Scenium line comprises widescreen integrated High-Definition rear projection HDTV sets, widescreen projection and direct-view HDTV monitors with built-in DVD players, stand-alone DVD players including one with a built-in hard-drive, and versatile home theatre systems. All are based on a globally crafted design theme and bear either the Thomson (Europe and Asia) or RCA (Americas) brand.

"We feel the strength of the RCA Scenium retail display design lies in its simplicity, allowing the products to stand out on any crowded retail sales floor and providing the consumer with a clear picture of the advantages offered by the Scenium range," said Keri Frantom, Director of Marketing Services. "We are providing these displays to our retailers to support the Scenium launch. The displays also have appeal for retailers since they provide optimum product exposure in a compact space."

Sharing a common design theme with the same look and feel for both product and retail support materials, the displays are being provided to Scenium retailers in support of the worldwide product launch. In the Americas, primary distribution of the displays is for regional dealer stores.

The display consists of a platform base that defines the required footprint for the retail floor set-up. The backwall - a two-piece silk-screened acrylic panel - holds a circular panel that features the Thomson or RCA Scenium logo. The wall is adjustable up or down, giving retailers the flexibility to maintain a height consistent with the store environment. Included in the display is an optional, free-standing banner stand that features the Scenium logo, graphics and a two-sided brochure holder.

The Scenium display can accommodate a variety of products including a 34-inch (diagonal) direct-view or 40-inch rear projection HDTV monitor while a vertical stand with two shelves provides display space for components such as the DVD player with hard-drive and an advanced Dolby® Digital audio receiver. For audio demonstrations, speakers are mounted on the circular logo panel.

The display is made primarily of heavy-gauge sheet metal painted with an industrial coating for durability. The quick-set design has no visible electrical cables, all of which are easily connected to installed outlets built into the display. A screwdriver is the only tool required for set-up.

"A world-class product line deserves a world-class display device, and we are confident the Scenium display meets our needs as well as those of the retailer and consumer," said Gatman.


* * *

Certain statements in this press release, including any discussion of management expectations for future periods, constitute "forward-looking statements" within the meaning of the "safe harbor" of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements are based on management�s current expectations and beliefs and are subject to a number of factors and uncertainties that could cause actual results to differ materially from the future results expressed or implied by the forward-looking statements due to changes in global economic and business conditions, consumer electronics markets, and regulatory factors. More detailed information on the potential factors that could affect the financial results of Thomson is contained in Thomson�s filings with the U.S. Securities and Exchange Commission.

About Thomson
With sales of 10.5 billion Euros (U.S. $ 9.3 billion) in 2001 and 73,000 employees in more than 30 countries, Thomson multimedia (Paris Euroclear: 18453) (NYSE: TMS), provides a wide range of video (and enabling) technologies, systems, finished products and services to consumers and professionals in the entertainment and media industries. To advance and enable the digital media transition, Thomson multimedia has five principal activities: Digital Media Solutions, Displays and Components, Consumer Products, Patents and Licensing and New Media Services. The company distributes its products and services under the THOMSON, RCA and TECHNICOLOR brand names.


Consumer products Press Relations
Dave Arland - Tel: (317) 587-4450 (United States) -
Print this page