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Thomson multimedia, Fox Sports team up to deliver ‘wide picture’ of Super Bowl XXXVI

RCA Sweepstakes Contest Also Offers Consumers Opportunity to Win HDTVs, Other Valuable Home Entertainment Products

INDIANAPOLIS, January 29, 2002 – Viewers of widescreen digital TVs not only will get the “big picture” of Super Bowl XXXVI on Sunday, February 3, they’ll also get the “wide picture” of the game, thanks to a joint effort of Thomson multimedia’s RCA brand (Paris Euroclear: 18453) (NYSE: TMS) and FOX Sports.

FOX Sports will televise the Super Bowl, expected to be the most-watched television program of the year, in a sweeping new 16x9 digital widescreen panorama called FOX WIDESCREEN™, a format that takes full advantage of the horizontal playing field to give fans an unmatched view of the game. Thomson’s RCA brand is presenting sponsor of FOX WIDESCREEN™ from pre-game show to sign-off. Thomson’s professional broadcast equipment is being utilized for production of both the digital and analog broadcasts of Super Bowl XXXVI. Six super-slow motion Thomson digital cameras will be used for the event along with strategically placed hand-held sideline units to capture close-ups of on-field action.

FOX WIDESCREEN™ utilizes the flexibility of the nation’s advanced digital TV broadcast system by offering a 480-line progressively scanned picture in a dramatic widescreen format. Viewers of the Super Bowl will enjoy a sharp digitally originated picture on standard TV screens. Or, consumers can take full advantage of FOX WIDESCREEN™ with a digital TV set, a digital TV receiver and an over-the-air antenna signal from FOX local affiliate stations that will carry the live broadcast to over half the country – including affiliates in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Boston, Dallas, Washington, D.C., Detroit, Atlanta and Houston. In all, viewers in 27 cities will have access to the FOX WIDESCREEN™ broadcast.

“We’re excited to join FOX Sports in bringing Super Bowl XXXVI action to football fans throughout the country in the crystal-clear FOX WIDESCREEN™ 480p format,” said Thomson’s Mike O’Hara, Executive Vice President – Consumer Products Marketing & Sales. “To further enhance future widescreen TV viewing opportunities, Thomson is conducting ‘The RCA On-Line of Scrimmage Sweepstakes’ which offers consumers the opportunity to win a number of valuable home entertainment products including RCA HDTVs and DVD players or an official Super Bowl XXXVI jacket (RCA is the official consumer electronics supplier to the National Football League).”

To expand consumer awareness of the RCA Sweepstakes contest, Thomson will run a full-page ad in USA Today on February 1. Consumers are directed to www.rca.com for instructions on entering the contest, or they can enter by U.S. mail. More than 200 prizes will be awarded, including 10 RCA HDTVs, 50 RCA RC5215 DVD players and 150 official Super Bowl jackets.

The 10 Grand Prize winners can choose from one of three RCA HDTVs as follows:

  • RCA HD65W20 65-inch (diagonal) fully integrated rear projection widescreen 16x9 HDTV (suggested retail price $3,999). The HD65W20 includes an ATSC tuner/decoder that receives high-definition and standard definition digital and analog over-the-air signals plus a built-in high-definition DIRECTV satellite receiver.

  • RCA P61310 (suggested retail price $3,499) 61-inch fully integrated rear projection widescreen 16x9 HDTV with built-in ATSC tuner/decoder. The P61310 includes Advanced Twin Tuner™ Picture-in-Picture (NTSC only), SYNCROSCAN™ HD Component Video Inputs, and Hi-Gain Dark-Tint Screen for improved picture brightness.

  • RCA F38310 (suggested retail price $2,499) 38-inch fully integrated direct-view HDTV with built-in ATSC tuner/decoder and DIRECTV satellite receiver. The industry’s largest widescreen 16x9 direct-view HDTV, the F38310 includes Advanced Twin-Tuner PIP, SYNCROSCAN HD Component Video Inputs, and INVAR Shadow Mask for optimum picture performance.

Winners of the RCA On-Line of Scrimmage Sweepstakes will be chosen in a random drawing by an independent judging organization. The contest extends through February 9, 2002.


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This press release contains forward-looking statements regarding prospects for the future that involve a number of risks and uncertainties. Among the factors that could cause actual income to differ materially from those expected are the following: business conditions and general economic conditions; competitive factors such as pricing and marketing efforts of rival companies; timing of product introductions; ability of contract manufacturers to meet product price objectives and delivery schedules; legislative, regulatory, and industry initiatives that may affect planned or actual product features and marketing methods; and the pace and success of product research and development. For more information on the potential factors that could affect the company's financial income, please review the relevant SEC filings.

 

About Thomson Multimedia
With sales of 9.1 billion euros (U.S. $ 8.3 billion) in 2000 and 73,000 employees in more than 30 countries, Thomson multimedia (Paris Euroclear: 18453) (NYSE: TMS), provides a wide range of video (and enabling) technologies, systems, finished products and services to consumers and professionals in the entertainment and media industries. To advance and enable the digital media transition, Thomson multimedia has five principal activities: Digital Media Solutions, Displays and Components, Consumer Products, Patents and Licensing and New Media Services. The company distributes its products and services under the THOMSON, RCA and TECHNICOLOR brand names.
For more information: www.thomson-multimedia.com.

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