: protecting content in the digital age
Digital world is the new reality of today. It is the result of
fantastic new technologies that ease consumers' life. For example,
digital technology facilitates transfers between devices in the
homes, or between digital
home networks, e.g. through the Internet.
As a consequence a digital world allows copies of a given content
(movie, song, video game software) which remain as pure
as the original one, unlike in an analog world where copies are
degraded in quality. This bears severe consequences for the copyright
industry if no high-level protection is made available.
Original copyrighted content is delivered to the home from a
number of sources. It may be transmitted via satellite, terrestrial
or cable systems, via the Internet, or recorded on a digital tape,
a DVD or even a hard disk. Before releasing their content for
distribution, the content owners may specify certain access conditions.
Some of these conditions regard content protection and will have
to be handled by the content protection system within the home.
Content may, for example, be designated as "view only",
"copy for private use", or "copy freely".
Legal measures (trademarks, patents, specific regulations)
exist for protecting intellectual property. The digital age requires
new techniques to implement them: complementary technical tools
are needed to sustain financial returns and to ensure incentives
for new creations.
A digital content protection system will enable content providers
and distributors not only to fight a loss in revenues due to piracy,
but also and foremost, to create new digital business models.
These are the purposes of the SmartRight system being developed
by Thomson multimedia (read press